About NOTOY

NOTOY sketchbook pages: character research in marker

Behind Notoy

Three guys.
Different paths.
Same frequency.

Branding designer.
3D/Motion designer.
Character designer.

Illustration of NOTOY's three founders, eyes blacked out
Sku on a desert road, in black and white

Start

Music first. 2022.
A character commissioned for EP covers.
One figure. One spark.

Then the shift:
build something real.
Push beyond the flat image.
Give form. Give weight.
Turn characters into objects.

Mindset

No narrative to hold your hand.
Just a state.
Something to feel. Or not.

Objects need silence.
Months instead of moments.
No deadlines. Just evolution.

One of the founders holding a NOTOY piece against a painted wall
Blue technical blueprint of a NOTOY figure, annotated

Process

Endless tests.
Sketches.
3D models.
Machines running.
Machines failing.

Refine.
Destroy.
Rebuild.

No shortcuts.
No compromise.
Until it feels right.
Close enough to the original vision.

Black NOTOY piece against a graffiti-covered wall